Sub-Theme Theme Objective Media Component Component Objective Target Media Rights and Responsibilities –Illustrate consequences of choices –Question current behavior Pamphlets Explain rights and responsibilities & Choices and Consequences Internal: HIV Infected, Dependants, Members of DOD, Health Care Workers       Poster 1 Illustrate responsibility - Non-discrimination Internal: Members and Dependants     Poster 2 Illustrate responsibility - HIV-free society for children Internal: Members and Dependants     Poster 3 Illustrate responsibility of Military towards the community it serves Internal: Members and Dependants     Poster 4 Illustrate Responsibility - Men Internal: Men in DOD     Poster 5 Illustrate Responsibility - Woman Internal: Woman in DOD     Masibambisane lapel pins Support & popularise Masibambisane campaign General   Masibambisane Certificates Visible gratitude and commendation HIV Training & General