| Sub-Theme | Theme Objective | Media Component | Component Objective | Target | Media |
| Commitment and Awareness | –Provide information on HIV management, policy
& strategy –Show visible top level commitment –Introduce new icons and campaign theme |
Static Display Units | Popularise Masibambisane theme | External: General Public |
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| Portable Display Units | Popularise Masibambisane theme | External: General Public Internal: Members and Dependants |
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| Mobiles | Popularise Masibambisane theme | External: General Public Internal: Members and Dependants |
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| Pamphlets | Explain DOD HIV Policy | External: General Public Internal: Members and Dependants |
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| Poster 1 | Show Government Partnership | External : Governmental Stakeholders |  |
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| Poster 2 | Show political commitment | Internal: Members of DOD |  |
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| Poster 3 | Introduce Masibambisane icon | Internal: Members of DOD |  |
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| Poster 4 | Illustrate Masibambisane theme | Internal: Members of DOD |  |
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High profile promotional items | Advocacy | External: Ministers and Decision makers |  |